How would you save Star Trek?
Posted: 2003-07-31 11:12pm
Okay, picture this. The dream has come true. B&B have been shown the door (by which I mean they were tossed out headfirst) by TPTB at Paramount who are sick of one of their flagship franchises drawing test pattern ratings. YOU'VE been hired as the new executive producer, with a promise that the network won't interfere with you. If you succede, you take all the credit. If you fail, it's back to producing tampon commercials.
Now, Paramount does give you some restrictions to start:
1. Enterprise stays on the air. You don't get to scrub it and start from scratch. For better or worse, that's the flagship of the franchise.
2. The first two seasons of ENT are canon. Archer can't wake up for the first episode of season three, say, "Wow, what a crazy dream!" and catch a shuttle to the brand new NX-01. You can play fast and loose with continunity and ignore egregiously stupid mistakes, but you can't, say, pretend the Borg episode never happened. That means you're stuck with the Xindi story arc, and the Temporal Cold War.
3. You're stuck with the cast you have. You can fire anybody you wish in the crew, the writing staff, or any of the producers, but the seven existing cast members HAVE to stay around for at least all of season three. You CAN, however, add additional regular and recurring cast members. However, you must keep in mind rules 5, 6, and 10.
4. You can't move the show away from UPN. This is a blessing and a curse. You'll be stuck with UPN's miniscule audience base, but because you have a smaller audience, the pressure is off to produce "ER" type numbers. Also, because you're not in the ratings rat race that is the Big Three, you can risk deviating from proven formulas and experiment a little. For the time being, TPTB would be thrilled with Voyager-type ratings.
5. Don't bother asking for more money.
6. Don't bother asking for more money.
7. While you can feel free to experiment and introduce new concepts to the series, you're still producing Star Trek. Certain things are expected. For example, you could not turn ENT into a situation comedy, or a legal drama. It's primarily an adventure series set in space, and must remain an adventure series set in space.
8. Though ratings are important, a bigger concern for Paramount is regenerating interest in the Star Trek franchise. Somebody upstairs finally realized that the reason Nemesis bombed, the reason toy sales and convention attendence are falling off, and the reason companies like Activision are bailing on what was once a guaranteed cash cow, is because outside a core of diehard fans, the general public is just losing interest in Trek. It's vitally important that fresh blood is drawn into the fanbase. Keep this in mind at all times, because that's how your success is going to be measured.
9. To that end, you've also been given control of Trek's marketing apparatus. Toys, the Experience out in Vegas, the DVD sales, advertising the series, etc. are all under your control. The only thing you can't do is greenlight a movie. If you succede in breathing new life into the franchise, Paramount might reward you with that, but not right after they took an eight digit bath on Nemesis.
10. Don't bother asking for more money.
That's it. Go to it.
Now, Paramount does give you some restrictions to start:
1. Enterprise stays on the air. You don't get to scrub it and start from scratch. For better or worse, that's the flagship of the franchise.
2. The first two seasons of ENT are canon. Archer can't wake up for the first episode of season three, say, "Wow, what a crazy dream!" and catch a shuttle to the brand new NX-01. You can play fast and loose with continunity and ignore egregiously stupid mistakes, but you can't, say, pretend the Borg episode never happened. That means you're stuck with the Xindi story arc, and the Temporal Cold War.
3. You're stuck with the cast you have. You can fire anybody you wish in the crew, the writing staff, or any of the producers, but the seven existing cast members HAVE to stay around for at least all of season three. You CAN, however, add additional regular and recurring cast members. However, you must keep in mind rules 5, 6, and 10.
4. You can't move the show away from UPN. This is a blessing and a curse. You'll be stuck with UPN's miniscule audience base, but because you have a smaller audience, the pressure is off to produce "ER" type numbers. Also, because you're not in the ratings rat race that is the Big Three, you can risk deviating from proven formulas and experiment a little. For the time being, TPTB would be thrilled with Voyager-type ratings.
5. Don't bother asking for more money.
6. Don't bother asking for more money.
7. While you can feel free to experiment and introduce new concepts to the series, you're still producing Star Trek. Certain things are expected. For example, you could not turn ENT into a situation comedy, or a legal drama. It's primarily an adventure series set in space, and must remain an adventure series set in space.
8. Though ratings are important, a bigger concern for Paramount is regenerating interest in the Star Trek franchise. Somebody upstairs finally realized that the reason Nemesis bombed, the reason toy sales and convention attendence are falling off, and the reason companies like Activision are bailing on what was once a guaranteed cash cow, is because outside a core of diehard fans, the general public is just losing interest in Trek. It's vitally important that fresh blood is drawn into the fanbase. Keep this in mind at all times, because that's how your success is going to be measured.
9. To that end, you've also been given control of Trek's marketing apparatus. Toys, the Experience out in Vegas, the DVD sales, advertising the series, etc. are all under your control. The only thing you can't do is greenlight a movie. If you succede in breathing new life into the franchise, Paramount might reward you with that, but not right after they took an eight digit bath on Nemesis.
10. Don't bother asking for more money.
That's it. Go to it.