My faith in the sanctity of videogame journalism is ruined!By now, most have heard that Jeff Gerstmann, Editorial Director at GameSpot, is now the former Editorial Director at GameSpot. The short of it, confirmed through our own sources: Gerstmann was fired for his negative review of Eidos Interactive's Kane & Lynch. But there's more to the story in which Gerstmann -- one of the site's leading editors for over a decade -- was terminated this week.
The GameSpot staff is currently keeping publicly quiet, but CNET, the parent organization of GameSpot, issued a response today. "For over a decade, Gamespot and the many members of its editorial team have produced thousands of unbiased reviews that have been a valuable resource for the gaming community. At CNET Networks, we stand behind the editorial content that our teams produce on a daily basis," reads CNET's statement.
We're told Eidos had invested a sizable chunk of advertising dollars for Kane & Lynch -- check the before and after shots above of GameSpot's front page for proof -- and then allegedly threatened to pull the ads if the "tone" of Gerstmann's "6.0" review (just under the current Game Rankings average score of 70%) wasn't changed. Gerstmann did alter the tone of his critique ahead of publication, but it looks as if that wasn't enough for management. When asked about the situation, Eidos declined comment to 1UP. "Eidos is not able to comment on another company's policies and procedures," said a company representative.
But pressure from other advertisers may have contributed to the clash with editorial. Just a few weeks prior, GameSpot came under fire from Sony Computer Entertainment America for scoring Ratchet & Clank Future: Tools of Destruction a 7.5. In his former position, Gerstmann was responsible for overseeing (and defending) all reviews.
1UP did contact Gerstmann, but he declined comment, likely due to signing a non-disclosure agreement upon his termination, common in situations such as these.
What's interesting is the timing of his termination, though. GameSpot has never been a stranger to review controversy or publisher backlash. Gerstmann himself had a long history of bucking the popular trend with certain review scores over the many years he critiqued games for the site, most recently scoring The Legend of Zelda: Twilight Princess an 8.8 on Wii.
With no transparency into the situation, no one knows if this is something that had possibly been brewing for a while now, but sources point to a recent change in GameSpot management as the real catalyst. Stephen Colvin, former President and CEO of Dennis Publishing -- the group responsible for publications like Maxim, Blender and Stuff -- became CNET's Executive Vice President at the end of October. One of Colvin's jobs would be to oversee the growth of CNET websites, including GameSpot.
The editorial in Maxim and Stuff, publications who routinely review games months ahead of their completion and where the line between marketing and editorial is a little less clear, is much different than GameSpot's. That was apparently reflected quickly when Colvin joined CNET. "New management has no idea how to deal with games editorial," said one source not long after Colvin came on board.
Indeed.
Really, in of itself this isn't huge news because certain players like Dan Hsu have already told of other magazines/sites that corrupt the review process for ad bucks, but seeing someone get so publically sacked is new. I subscribe to EGM, which has its own problems (7-9 grading scale) but I'm pretty confident is editorially independent. More reason to use aggregate sites like GameRankings.....unless, of course, everyone is on the take.
) get a 49% from some review? I remember their forums getting annoyed over it. Despite that, Mount and Blade kicks ass better than 9/10 or 10/10 reviewed games. Thus one cannot trust reviews- Paradox Interactive's games only get 9s from Wargaming sites, although that in this case is fair as they have a ton of flaws and never are playable until 1.5 patch versions.
